Facebook Sweepstakes
Sweepstakes designed to launch the Facebook page for a new product. Goal was to establish a Facebook connection with DealChicken users and collect new registrations.
Published on:
2011
Graphic Design, Social Media, Email Marketing
- DealChicken Facebook Sweepstakes
Pre-Launch Sweepstakes - In collaboration with Gannett's Social Media Manager, this Facebook sweepstakes was developed to create excitement around the launch of DealChicken, a daily deal website, and create engagement with users on Facebook. On the day the sweepstakes started, an email was sent to registered users invited them to like the page and enter the sweeps. The average open rate for the email was 31.8% with an average 9.8% click-through rate – higher than typical email response rates. The campaign was duplicated in several markets. Over the course of the 16-day sweepstakes, likes for the Cincinnati market increased from 168 to 1522. In Detroit, likes improved from 80 to 1941. User registration from the DealChicken product grew through word of mouth – users received more sweepstakes entries for sharing with friends.
Email to DealChicken users a few days prior to the official DealChicken launch.
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Photo credit: iStockMarketing, Email Design, Direct Response2011
