Display Design for Yahoo! Training
Displays used during a training session to launch a Gannett and Yahoo! partnership.
Published on:
2011
Creative Direction, Graphic Design, Installation Design
- Display Design
Displays for a large, corporate training meeting. To launch a large-scale partnership with Yahoo!, Gannett held a training session for the sales staff. Our assignment was to create Yahoo!-themed displays that add energy to the meeting room and reinforce the related marketing campaign.
My four-member creative team started the project with a brainstorming session. I led the team in two-minute speed rounds, where we each quickly sketched ideas before sharing a brief description of the idea. We went through several rounds of sketching and came up with a pile of potential approaches. I narrowed the ideas based on the objective and resources available to implement.
Using the audience theme from the related marketing campaign, we turned 5" boxes into audience blocks that were used as centerpieces on the meeting tables. Each block featured 3-4 facts about the target market to encourage participants to interact with the blocks and learn more about the featured audience.
The block theme was repeated with large-scale three-foot cubes. A set of blocks was set up on each side of the room.
Twenty-six strands of 8"paper blocks were chained together and hung from the ceiling, creating the dramatic effect of a giant beaded curtain. Photographic blocks featuring the models in the campaign were coupled with solid blocks of Yahoo!'s purple brand color.
As a final touch, participants were given chinese take-out boxes filled with purple candy and custom fortune cookies. Breaking open a cookie revealed a fortune written specially for the training event.
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