Targeted Direct Mail Offer
Aimed at 18-24 year olds, this targeted direct mail piece was carefully crafted to appeal to an audience that does not typically purchase a newspaper subscription.
Published on:
2011
Creative Direction, Marketing
- Direct Mail Tri-fold
Targeted to 18-24 year olds - 7" square tri-fold piece targeted young adults, 18-24, with a newspaper subscription offer. With a modern design and vibrant color palette, this piece was carefully crafted to reach this audience which does not typically subscribe to the daily newspaper. The copy highlighted content areas most likely to be of interest to this group - entertainment news, job listings, and pre-prints (Sunday sale and coupon sections) from major retailers.
My role: Creative Direction
Also involved: Copywriter, Designer 
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