"How Can I" B2B Campaign
Developed to promote advertising and marketing services, this campaign truly focuses on the needs to the target market – small and mid-size businesses.
Published on:
2011
Print Design, Marketing
- How Can I B2B Campaign
Campaign to Promote Advertising and Marketing Services - This campaign, which promotes the advertising and marketing services of Gannett's local media units, truly focuses on the needs of the target audience. The concept was developed when 20 of the company's top creative talents were brought together for a workshop. My team, at the corporate headquarters, iterated the concept and fleshed it out to create a full campaign that was then shared with individual units for local implementation.
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Aimed at 18-24 year olds, this targeted direct mail piece was carefully crafted to appeal to an audience that does not typically purchase a newspaper subscription.Creative Direction, Marketing2011 -
Multimedia campaign developed to promote a website dedicated to helping consumers select a candidate in the 2008 election.Advertising, Creative Direction, Marketing2011 -
This game was developed to help motivate sales teams and increase excitement around a new product launch.Graphic Design, Marketing, Package Design2011 -
This multi-media campaign was developed to help launch Cozi, an online calendar product for families, in several media markets associated with Gannett Co. Inc.Advertising, Email Design2011 -
Print campaign developed to promote feature stories appearing in local newspapers.Print Design, Advertising2011 -
Newsletter-style email series developed for a guiding company in New Hampshire.Marketing, Graphic Design, Creative Direction2011 -
This six-card deck communicated key strategic b2b message points to employees across various departments.Print Design, Graphic Design, Marketing2011 -
Displays used during a training session to launch a Gannett and Yahoo! partnership.Creative Direction, Graphic Design, Installation Design2011 -
Inspired by art deco travel posters, this piece promotes a local 100-mile bike ride that visits historic landmarks.Graphic Design, Illustration2011 -
Designed to grow an internal research panel, this email was sent to 1500 employees at Gannett's corporate headquarters. Variable data technology was used to customize the header graphic of each email with the recipients first name. Over 100 employees joined the panel as a result of the message.
Photo credit: iStockMarketing, Email Design, Direct Response2011 -
Sweepstakes designed to launch the Facebook page for a new product. Goal was to establish a Facebook connection with DealChicken users and collect new registrations.Graphic Design, Social Media, Email Marketing2011
